Refinery29 Unveils Immersive Experiences For Washington, D.C.’s ‘29ROOMS: Expand Your Reality’ Tour Dates
WASHINGTON, D.C. – SEPTEMBER 26, 2019 – Refinery29, the leading digital media and entertainment company for young women, is debuting its annual immersive festival 29Rooms: Expand Your Reality in Washington, D.C. when it takes over DC Armory from October 18 – 27. A whole new audience will have the chance to experience this iconic event, which has welcomed over 100,000 visitors at marquee events in New York and Los Angeles since the event series first launched in 2015.
As the final stop of the new five-city Expand Your Reality tour, 29Rooms’ debut event in Washington, D.C. will bring together a diverse group of both local and national, emerging and established creatives and collaborators spanning the spectrum of art, entertainment, politics and style.
Starting this year, 29Rooms is adding The Art Park, a new artist collective initiative, which invited one local artist in each city to transform a geometric playground into a canvas for creativity. Representing Washington, D.C. will be visual artist, illustrator, and animator Trap Bob, known her use of bold colors and gestures to convey both the humor and struggles of everyday life.
Also new in 2019 is The Traveling Billboard – a full-scale billboard mural by locally-based artists, welcoming guests to 29Rooms and highlighting talent from each tour community. The mural exclusive to Washington, D.C. will be created by local artist and Howard University Master of Fine Arts graduate, Jamea Richmond-Edwards, whose artwork has been exhibited nationally and internationally including in the Rubell Family Collection, California African American Museum, Charles Wright Museum in Detroit, MI and Kravets Wehby Gallery. Edwards, originally from Detroit, MI, now resides in Maryland with her husband and three sons.
Alongside Trap Bob and Edwards, the dynamic event will bring together new collaborators Yvette Mayorga, Dan Lam, NNEKKAA, and hanski, plus popular returning collaborations from Kali Uchis, Carlota Guerrero, Uzumaki Cepeda, The Hoodwitch and the ACLU. Additionally, 29Rooms will welcome innovative brand collaborators including Prudential Financial, SheaMoisture, Transitions Optical, Bitten Dressing and Panera (a full list of rooms and collaborators can be found in the appendix below).
The Washington, D.C. tour stop will be housed at the historic D.C. Armory along the Anacostia River in the Capitol Hill East neighborhood. Full of history, the Armory was originally constructed 78 years ago in 1941, and was the headquarters, armory, and training facility for the District of Columbia National Guard. Now, the Armory’s Drill Field is used to host major entertainment events such as concerts, expos, conventions, circuses, sporting events, and Presidential inaugural balls.
Tickets for 29Rooms Washington, D.C. are available now at 29Rooms.com starting at $29.
DATES: October 18 – 27
TIME: 1:30pm – 10:30pm (Tues – Thurs)
10:30am – 10:30pm (Fri – Sun)
General admission ticket guarantees access for one 2.5-hour session.
LOCATION: DC Armory - 2001 E Capitol St SE, Washington, DC 20003
DC Armory is easily accessible by Metrorail, Metrobus, and two major highways surrounding the city. Ample on-site parking in secured lots is available.
Please visit www.29rooms.com or @29Rooms on social media for more information and updates.
For 2019, IMG is overseeing operations and production logistics for the 29Rooms tour including Chicago, Dallas, Atlanta, Toronto (Canada) and Washington, D.C., as well as the 29Rooms events in New York and Los Angeles. Refinery29 appointed IMG as its global licensing agency in 2018 and is represented by WME, part of the Endeavor network alongside IMG.
Since its inception in 2005, Refinery29 has curated experiences for its audience across multiple platforms including online, mobile, video, and live events. The 29Rooms franchise has grown into the company’s most expansive offline activation. Instituting a ticketing program for the first time to minimize wait time and optimize the user experience, Refinery29’s 29Rooms sold out nearly 100,000 tickets to date.
Refinery29 is the leading media and entertainment company focused on women with a global audience footprint of 249 million across all platforms. Through a variety of lifestyle stories, original video programming, social, shareable content, and live experiences, Refinery29 provides its audience with the inspiration and tools to discover and pursue a more independent, stylish, and informed life. Please visit www.refinery29.com, www.refinery29.com/en-ca, www.refinery29.uk and www.refinery29.de for more information and to browse content.
IMG is a global leader in sports, fashion, events and media. The company manages some of the world’s greatest athletes and fashion icons; owns and operates hundreds of live events annually; and is a leading independent producer and distributor of sports and entertainment media. IMG also specializes in licensing, sports training and league development. IMG is a subsidiary of Endeavor, a global entertainment, sports and content company.
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